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EADA has responded to the growing demand for Data Analysts with their new Postgraduate course in Data Analytics. Developed in conjunction with the Barcelona Data Institute, which is an accelerator and connector for professional careers in the field of Data, this programme is aimed at professionals who would like to enter the sector and take advantage of the multiple career opportunities it can offer as well as the more analytical profiles who want to further their knowledge and expand their horizons. The course is also designed for entrepreneurs who are looking to integrate the most advanced data analysis tools into their companies to help them take the best strategic decisions.

As Rafal Szota, co-director of the programme, entrepreneur and head of Analytics at Qustodio explains, “We want our participants to be able to work in an environment where they can visualise data and build reports in real time as well as understand the different methodologies and metrics used to analyse hundreds of millions of pieces of data. The most important thing is to know how to use the data correctly by transforming it into information. Data on its own is an asset to the company but it does not create value. The real value comes from the information which is derived from the data”.

According to Joan Miquel Piqué, co-director of the programme and Director of EADA’s Management and Leadership Department, “analysing information on a large scale, interpreting results and drawing conclusions is fundamental to understanding the real situation of a company”. This is why “the profile of Data Analyst holds a lot of value in any department: a transversal vision and analytical skills make up its technical component while a focus on results and a commitment to the constant innovation of the company give this profile its strategic perspective”. 

Strengths of the programme

The strengths of the new Postgraduate course in Data Analytics include the use of real case studies which will be presented in class by expert professors in this field. According to Szota, “the exercises and problems that the participants will work on will be the same as those faced by the course professors on a daily basis in their companies. The data which we will use in class will not be pre-prepared academic material but authentic data from companies with all their problems and glitches”. He goes on to add that, “there is a big difference between working in an academic environment where there is only one answer to facing the real world of a data analyst where often things are more ambiguous”.

For Joan Miquel Piqué, “this practical and realistic focus will allow the participants to ask the right questions when analysing and interpreting data”. The challenge, he affirms, “is training a new generation of data analysts, who have the skills to create value in Product, Marketing, Finance and Operations Departments, by opening a door to employability in the attractive world of Data Analytics.

Due to the collaboration agreement between EADA and the Barcelona Data Institute, the participants will also have access to a unique network of technology companies and multinationals which understand how data forms a fundamental part of their decision-making processes and creates value for their customers.