Projects | Barcelona

The Sustainability Hub at EADA promotes research projects in sustainability, led by an academic team with expertise in the field. Our research is carried out in Strategy, Leadership, Marketing and Supply Chain.

The team subsequently designs dissemination materials such as academic articles, and transfers their main conclusions and learning to EADA programmes, through didactic material, case studies, etc.

Research projects in sustainability

Buddhist and Taoist Systems Thinking: the natural path to sustainable transformation Published

Original title

Buddhist and Taoist Systems Thinking: the natural path to sustainable transformation

This book uniquely explores the benefits of applying Buddhist and Taoist Systems Thinking to sustainable management. Grounded in Taoist and Zen Buddhist philosophies, it offers a modern scientific perspective fundamentally based on the concepts of biological adaptability and lifefulness amidst complexity and constant change.

Project Category

Sustainable transformation

ISBN-9780367478964

Collaborative innovation Published

Original title

Collaborative innovation

This research stream investigates how firms can collaborate with actors across their supply chain and network to develop sustainable innovation.

Project Category

Innovation and systemic change

Davide Luzzini

Corporate social responsibility Published

Original title

Corporate social responsibility

While there is significant research regarding corporate social responsibility (CSR), there is a lack of understanding in terms of the actual effectiveness and impact of CSR initiatives. We intend to bridge this gap by examining the perceptions of stakeholders regarding the intended results of CSR initiatives and the transformations that CSR initiatives trigger, with the aim of contributing to the literature on CSR initiative effectiveness and providing suggestions for managers, government, and policymakers.

Project Category

CSR

Verónica Devenin Vera

Corporate social responsibility, customer trust and customer loyalty Published

Original title

Corporate social responsibility, customer trust and customer loyalty

In an ever more transparent, digitalized and connected environment, customers are increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) practices and co-creation activities. While both CSR and co-creation are social and collaborative processes, there is still little research examining whether CSR can boost co-creation. This study examines the influence of CSR on customer loyalty, considering the mediating roles of co-creation and customer trust. It also investigates the influence of co-creation on customer trust.

Project Category

CSR

Jatinder J Singh

Customer perception of brand ethicality Published

Original title

Customer perception of brand ethicality

In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. The purpose of this study is to empirically examine the effects of customer perceived ethicality of corporate brands that operate in the services sector.

Project Category

Consumer ethics

Jatinder J Singh

Designing responsible customer experience In progress

Original title

Designing responsible customer experience

While sustainability and circular economy practices focus on limiting harm to our planet, responsible experience design has potential to actively change consumer behaviours to support this shift. In this action project, teams undergo an intervention of designing for the kindness economy, with specific imperatives and values adapted to each brief and organisation. The objective of this project is to understand the factors explaining fashion consumers' behaviors for a sustainability transition.

Project Category

Consumer ethics

Julia Wolny

Digital platforms for stakeholder engagement In progress

Original title

Digital platforms for stakeholder engagement

The clean rivers hub aims to solve the wicked problem of fresh water quality. This action research project aims to develop guidelines for stakeholder engagement through a digital platform.

Project Category

Innovation and systemic change

Desirée Knoppen

Dynamic capabilities In progress

Original title

Dynamic capabilities

The dynamic capabilities (DC) perspective allows to appreciate how firms strategically re-organize their resources to perform in dynamic environments. In exploring dynamic capabilities, I typically employ a learning or processual approach. Related constructs that I work on are absorptive capacity and ambidexterity.

Project Category

Innovation and systemic change

Desirée Knoppen

Environmental, social and risk assessment practices for the triple bottom line Published

Original title

Environmental, social and risk assessment practices for the triple bottom line

The purpose of this study is to understand the link between sustainable supply chain strategies, practices and performance, and to test the importance of risk management practices in this relationship focusing on the product category level. The paper includes a survey of supply managers in four countries with 305 responses, with a focus on upstream supply chain strategies at the product category level.

Project Category

Sustainable transformation

Davide Luzzini

Ethical consumption and consumer behavior Published

Original title

Ethical consumption and consumer behavior

Although consumers increasingly claim to demand ethical products and state that they are willing to reward firms that are ethical, studies have highlighted that there is a significant gap between consumers’ explicit attitudes toward ethical products and their actual purchase behavior. This has major implications for firm policies revolving around business ethics. This research contributes to the understanding of the attitude–behavior gap in ethical consumption that literature has identified but not explored much.

Project Category

Consumer ethics

Jatinder J Singh