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Sostenibilidad

The Sustainability Hub at EADA promotes research projects in sustainability, led by an academic team with expertise in the field. Our research is carried out in Strategy, Leadership, Marketing and Supply Chain.

The team subsequently designs dissemination materials such as academic articles, and transfers their main conclusions and learning to EADA programmes, through didactic material, case studies, etc.

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Research projects in sustainability

Original title
Sustainable and regenerative businesses
Business activities play an important role in achieving a more sustainable future. However, the business sustainability approach of reducing harm has proved to be insufficient. Companies that aim to create positive impacts as part of their business model, such as B Corporations, are at the forefront of the transition to a new economy, contributing to the systems transformations for achieving the UN SDGs. However, there is still a significant gap in understanding the conditions for having more of these businesses. We intend to fill this gap doing research on B Lab and the B Corp movement as part of the purpose ecosystem, as well as the institutional context that can favour or inhibit the development of purpose-driven companies.
On the other hand, as unsustainable activities have already created important levels of environmental degradation, sustainability seems to be insufficient and the need to regenerate already degraded ecosystems become a priority. Recently, a new business trend is emerging which is applying this view. As an nascent phenomena, there is a huge lack of knowledge in terms of what regenerative businesses are. We also intend to contribute to fill this gap with several projects related to regenerative business, focusing on regenerative fashion and regenerative agriculture.
Project Category
Innovation and systemic change
Verónica Devenin Vera
Original title
Sustainable consumption
Sustainable businesses are expected to significantly contribute to sustainability goals, reducing environmental harm as well as unequitable social practices, as well as creating positive socio-environmental impacts. For sustainable business to flourish, consumers should progressively prefer them. Responsible consumption is, however, in early stages. The empirical evidence on why consumers purchase from this kind of businesses and how they can change their behaviour to become a more sustainable consumer remain elusive. We intend to bridge this gap by exploring the motivation of consumers in the decision to purchase from sustainable businesses, as well as the transformation of consumer behaviour through the transition to simpler lifestyles.
Project Category
Consumer ethics
Verónica Devenin Vera
Original title
Sustainable food systems
This research maps the relevant stakeholers, the network structure and the relationship management practices adopted in agricultural food production by a set of Producer Organizations in Italy. We investigate what are the mechanisms that can ensure the sustainability of the food system.
Project Category
Innovation and systemic change
Davide Luzzini
Original title
Sustainable HRM and SCM practices
This study investigates how the deployment of environmental management in the human resource function—adopting green human resource management (GHRM) practices—and the supply chain function— adopting green supply chain management (GSCM) practices—impact on environmental and financial performance.
Project Category
Innovation and systemic change
Davide Luzzini
Original title
The Indirect Effect of Gender on Pay via Self-enhancement Values and Working Hours: The Moderating Role of the Country’s level of Inequality
The paper tests the indirect effects of gender on pay via self-enhancement values (i.e., power and achievement) and working hours of working individuals in 28 countries (N=16352). We rely on situational strength theory, social role theory, and individual values theory to develop our hypotheses. We found that being male was related to higher pay across countries. Men worked more hours and reported more self-enhancement values than women. There was an indirect effect of gender on pay via a serial mediation of self-enhancement and working hours. Further, the indirect effect of gender on pay via self-enhancement values and working hours was stronger for gender-equal countries. The link between gender and working hours was moderated by country-level inequality. In gender-equal countries the differences in working hours for men and women were larger than in gender-unequal countries. We discuss the implications of our findings for creating policies that promote gender equality in salary.
Project Category
CSR
Aline D. Masuda
Original title
The Diversity Paradox: how team gender diversity can exacerbate the gender pay gap
The current paper tests a multilevel moderated mediated longitudinal model in a sample of employees from a large German IT company that has diversity initiatives as part of its strategy. Specifically, we found an indirect effect of gender on annual pay raises over three years via pay base measured using comparative ratio (i.e., their relative pay position for a certain job grade). Women receive higher pay raises than men over time to compensate for lower comparative ratio. We also found that the indirect effect of gender on pay raises via comparative ratio is weaker for employees working in teams with high gender diversity. Specifically, for teams with high gender diversity, the indirect effect of gender on pay raise via comparative ratio is weaker since managers will be less likely to rely on comparative ratio to make a pay raise decision to redress gender pay inequality. We rely on institutional theory and equity theory to argue that managers experience institutional pressure to reach corporate diversity goals, such as a balanced ratio of female and male employees. Managers with a high degree of gender balance in their teams will perceive legitimacy and thus feel less pressured to adopt more substantive diversity practices such as achieving gender pay equality.
Project Category
CSR
Aline D. Masuda
Original title
The Evolution of Management Control Systems
Evolution of MCS of a multinational company facing severe competition: from paternalism to CSR.
Project Category
CSR
Bruno Cohanier
Original title
Trading-off economic and environmental sustainability in an omni-channel environment
Short description: In this paper, we consider the fulfilment process of online orders for an omni-channel retailer implementing ship-from-store strategy and on-demand lateral transshipment between stores. This problem type is motivated by the real inventory planning problem frequently faced by many omni-channel retailers aiming to serve their online customers in major cities with premium delivery speeds at a high level of service out of their existing, heavily space constrained brick-and-mortar retail stores. The objective of the problem considered in this work is to minimize the omni-channel retailer’s fulfillment cost while minimizing the CO2 emissions.
Project Category
Innovation and systemic change
Original title
Shifting beneficiary accountability and interrelatedness in the time of a global pandemic
We discuss the beneficiary accountability implications that arose due to the COVID-19 pandemic (and resultant social distancing restrictions) for a branch of a religious non-governmental organisation (NGO) based in mainland Spain, whose main beneficiaries are homeless individuals. As the main mechanism for the discharge of beneficiary accountability for the case organisation is through action, this was affected greatly by the COVID-19 pandemic and social distancing measures. Beneficiary accountability (discharged through action) changed rapidly, resulting in neglect of previous beneficiaries, carrying profound implications for charitable actors, beneficiaries and the organisation.
Project Category
CSR

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