Giorgia Miotto

Researcher

Giorgia Miotto holds a PhD from the Universitat Ramon Llull and an Executive MBA from EADA Business School. Giorgia focuses her academic research on analyzing the relationship between organizational legitimacy and business ethics in the new communication environment, in higher education institutions, business schools and other industries such as fashion and retailing. In the last years, she has served as General Director in Blanquerna - Universitat Ramon Llull and, previously, as Vicedean for corporate and institutional relationships. She is co-director of the Organizational Legitimacy Observatory and Associate Professor of international business management accredited by ANECA and AQU and visiting professor at the Marketing Department at Emerson College in Boston. As a researcher, she focuses on analyzing how organizational legitimacy provided by ethical business management (in the economic, social and environmental sense) has a positive impact on stakeholders and is a competitive advantage for organizations.

Research interests

Legitimacy, Sustainability, Business management, strategy, consumer behaviour, brand perceived ethicality, Higher Education, fashion

Academic Background

Ph D - Doctor of Philosophy | , Ramon Llull University

MS - Master of Science | Master in Communication Strategy and Creativity, Ramon Llull University

Other (e.g. Graduate in Psychology, Engineering...) | Master in Communication Management, EADA

MBA - Master of Business Administration | , EADA

MA - Master of Arts | in Classical Literature, Universitá degli Studi di Padova

Professional and Academic Associations

Organizational Legitimacy Observatory -

Global Compact - United Nations -

Academic and Professional Experience

Academic

Associate Professor, EADA Business School (2024-)

Associate Professor (professor Titular), Ramon Llull University - Blanquerna (2016-)

Adjunt Professor, EADA Business School (2009-2016)

Visiting Professor

Visiting Professor, Emerson College Boston (USA) (2017-)

Professional

General Director, Ramon Llull University - Blanquerna (2021-2024)

Vice-dean for corporate relations, Ramon Llull University - Blanquerna (2016-2012)

Director of Strategic Marketing and Communication, EADA (2008-2016)

Executive MBA Marketing Manager, EADA (2007-2008)

Manager Visa / Diners Italia - Sales Training and Coaching Department, Citibank (2004-2007)

Z Series SW Business Consultant, IBM (Dublin, Ireland) (2003-2004)

Southern EMEA Key Account Manager, Symantes (Leiden, Holland) (2001-2003)

Consulting

Intellectual Contributions

Journal Article, Scholarly

Hernández-Perlines, F. , Blanco-González, A. , Miotto, G. (2024). Innovation in family businesses: Exploring the influence of entrepreneurial orientation and absorptive capacity on innovative capacity. : Journal of Innovation and Knowledge.

Vila-Boix, L. , Blanco-González, A. , MIOTTO, G. , Hernández-Perlines, F. (2024). The impact of social media advertising on brand legitimacy. : International Entrepreneurship and Management Journal.

Díez-Martín, F. , MIOTTO, G. , Del-Castillo-Feito, C. (2024). The intellectual structure of gender equality research in the business economics literature. : Review of Managerial Science.

Paule-Vianez, J. , Fernández-Portillo, A. , Miotto, G. , Coca-Pérez, J. (2024). Relationship Between State Legitimacy, Economic Policy Uncertainty, and Entrepreneurship: Empirical Evidence From Europe. : American Behavioral Scientist.

Barba Rey, M. , Blanco - González, A. , MIOTTO, G. (2023). Percepción ética de la marca y valor de marca. : aDResearch ESIC International Journal of Communication Research.

Miotto, G. , Blanco-González, A. , Paule-Vianez, J. , Escamilla-Solano, S. (2023). Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid. : Tripodos.

Ferran Vila, S. , Yáñez, C. , Miotto, G. (2023). The implementation of Sustainable Development Goals (SDGs) in Andorran cultural policy. : International Journal of Cultural Policy.

Blanco-González, A. , Díez-Martín, F. , MIOTTO, G. (2023). Achieving Legitimacy Through Gender Equality Policies. : Sage Open.

Ferran-Vila, S. , MIOTTO, G. , Rom-Rodríguez, J. (2022). The SDGs in the EU Cultural Policies: an institutional communication perspective. : Communication & Society.

Díez-Martín, F. , Blanco-González, A. , MIOTTO, G. (2022). The impact of state legitimacy on entrepreneurial activity. : International Entrepreneurship and Management Journal.

Díez-Martín, F. , MIOTTO, G. , Cachón-Rodríguez, G. (2022). Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria. : Journal of Business Research.

Blanco-González, A. , Del-Castillo-Feito, C. , Miotto, G. (2021). The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education. : European Journal of Management and Business Economics.

Ferran Vila, S. , MIOTTO, G. , Rodríguez, J. (2021). Cultural Sustainability and the SDGs: Strategies and Priorities in the European Union Countries. : European Journal of Sustainable Development.

Payne, G. , Blanco-González, A. , Miotto, G. , del-Castillo, C. (2021). Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis. : American Behavioral Scientist.

Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. (2021). Politics and Regionality: Does Region of Residence Affect the State’s Legitimacy?. : American Behavioral Scientist.

Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. , Prado-Román, C. (2020). Relationship Between Equality Policies and Moral Legitimacy According to Experts’ Perceptions. : Tripodos.

Miotto, G. , Youn, S. (2020). The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions. : Journal of Consumer Behaviour.

Miotto, G. , Blanco-González, A. , Díez-Martín, F. (2020). Top business schools legitimacy quest through the Sustainable Development Goals. : Heliyon.

Miotto, G. , Del-Castillo-Feito, C. , Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. : Journal of Business Research.

Chapters in Scholarly Book

Boix, L. , MIOTTO, G. , González, A. (2023). Privacy and Intimacy Concerns in Digital Marketing. : IGI Global.

Blanco-González, A. , Prado-Román, C. , Díez-Martín, F. , MIOTTO, G. (2021). Individual Organizational Legitimacy vs Online Organizational Legitimacy. : Springer International Publishing.

Case Study with Teaching Note

ROMAN COY, D. , MIOTTO, G. (2012). Tiritas Hydro. : .

Journal Article, Non-Scholarly

MIOTTO, G. (2010). RSC 2.0, el barómetro de la confianza. Barcelona: Capital Humano.

Marketing, Operations and Supply