Giorgia Miotto
Researcher
Giorgia Miotto es Doctora por la Universitat Ramon Llull y Executive MBA por EADA Business School. Giorgia centra su investigación académica en el análisis de la relación entre la legitimidad organizacional y la ética empresarial en el nuevo entorno de la comunicación, en instituciones de educación superior, escuelas de negocio y otros sectores como la moda y el comercio minorista. En los últimos años ha sido directora general de Blanquerna - Universitat Ramon Llull y, anteriormente, vicedecana de relaciones corporativas e institucionales. Es codirectora del Observatorio de Legitimidad Organizacional y profesora asociada de gestión empresarial internacional acreditada por ANECA y AQU y profesora visitante en el Departamento de Marketing del Emerson College de Boston. Como investigadora, se focaliza en analizar cómo la legitimidad organizacional proporcionada por una gestión ética de los negocios (en sentido económico, social y medioambiental) tiene un impacto positivo en los stakeholders y es una ventaja competitiva para las organizaciones.
Legitimacy, Sustainability, Business management, strategy, consumer behaviour, brand perceived ethicality, Higher Education, fashion
Ph D - Doctor of Philosophy | , Ramon Llull University
MS - Master of Science | Master in Communication Strategy and Creativity, Ramon Llull University
Other (e.g. Graduate in Psychology, Engineering...) | Master in Communication Management, EADA
MBA - Master of Business Administration | , EADA
MA - Master of Arts | in Classical Literature, Universitá degli Studi di Padova
Organizational Legitimacy Observatory -
Global Compact - United Nations -
Academic
Associate Professor, EADA Business School (2024-)
Associate Professor (professor Titular), Ramon Llull University - Blanquerna (2016-)
Adjunt Professor, EADA Business School (2009-2016)
Visiting Professor
Visiting Professor, Emerson College Boston (USA) (2017-)
Professional
General Director, Ramon Llull University - Blanquerna (2021-2024)
Vice-dean for corporate relations, Ramon Llull University - Blanquerna (2016-2012)
Director of Strategic Marketing and Communication, EADA (2008-2016)
Executive MBA Marketing Manager, EADA (2007-2008)
Manager Visa / Diners Italia - Sales Training and Coaching Department, Citibank (2004-2007)
Z Series SW Business Consultant, IBM (Dublin, Ireland) (2003-2004)
Southern EMEA Key Account Manager, Symantes (Leiden, Holland) (2001-2003)
Journal Article, Scholarly
Hernández-Perlines, F. , Blanco-González, A. , Miotto, G. (2024). Innovation in family businesses: Exploring the influence of entrepreneurial orientation and absorptive capacity on innovative capacity. : Journal of Innovation and Knowledge.
Vila-Boix, L. , Blanco-González, A. , MIOTTO, G. , Hernández-Perlines, F. (2024). The impact of social media advertising on brand legitimacy. : International Entrepreneurship and Management Journal.
Díez-Martín, F. , MIOTTO, G. , Del-Castillo-Feito, C. (2024). The intellectual structure of gender equality research in the business economics literature. : Review of Managerial Science.
Paule-Vianez, J. , Fernández-Portillo, A. , Miotto, G. , Coca-Pérez, J. (2024). Relationship Between State Legitimacy, Economic Policy Uncertainty, and Entrepreneurship: Empirical Evidence From Europe. : American Behavioral Scientist.
Barba Rey, M. , Blanco - González, A. , MIOTTO, G. (2023). Percepción ética de la marca y valor de marca. : aDResearch ESIC International Journal of Communication Research.
Miotto, G. , Blanco-González, A. , Paule-Vianez, J. , Escamilla-Solano, S. (2023). Managing Perceived Legitimacy in Uncertain Times: The Effects of Long-Covid. : Tripodos.
Ferran Vila, S. , Yáñez, C. , Miotto, G. (2023). The implementation of Sustainable Development Goals (SDGs) in Andorran cultural policy. : International Journal of Cultural Policy.
Blanco-González, A. , Díez-Martín, F. , MIOTTO, G. (2023). Achieving Legitimacy Through Gender Equality Policies. : Sage Open.
Ferran-Vila, S. , MIOTTO, G. , Rom-Rodríguez, J. (2022). The SDGs in the EU Cultural Policies: an institutional communication perspective. : Communication & Society.
Díez-Martín, F. , Blanco-González, A. , MIOTTO, G. (2022). The impact of state legitimacy on entrepreneurial activity. : International Entrepreneurship and Management Journal.
Díez-Martín, F. , MIOTTO, G. , Cachón-Rodríguez, G. (2022). Organizational legitimacy perception: Gender and uncertainty as bias for evaluation criteria. : Journal of Business Research.
Blanco-González, A. , Del-Castillo-Feito, C. , Miotto, G. (2021). The influence of business ethics and community outreach on faculty engagement: the mediating effect of legitimacy in higher education. : European Journal of Management and Business Economics.
Ferran Vila, S. , MIOTTO, G. , Rodríguez, J. (2021). Cultural Sustainability and the SDGs: Strategies and Priorities in the European Union Countries. : European Journal of Sustainable Development.
Payne, G. , Blanco-González, A. , Miotto, G. , del-Castillo, C. (2021). Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis. : American Behavioral Scientist.
Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. (2021). Politics and Regionality: Does Region of Residence Affect the State’s Legitimacy?. : American Behavioral Scientist.
Blanco-González, A. , MIOTTO, G. , Díez-Martín, F. , Prado-Román, C. (2020). Relationship Between Equality Policies and Moral Legitimacy According to Experts’ Perceptions. : Tripodos.
Miotto, G. , Youn, S. (2020). The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions. : Journal of Consumer Behaviour.
Miotto, G. , Blanco-González, A. , Díez-Martín, F. (2020). Top business schools legitimacy quest through the Sustainable Development Goals. : Heliyon.
Miotto, G. , Del-Castillo-Feito, C. , Blanco-González, A. (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. : Journal of Business Research.
Chapters in Scholarly Book
Boix, L. , MIOTTO, G. , González, A. (2023). Privacy and Intimacy Concerns in Digital Marketing. : IGI Global.
Blanco-González, A. , Prado-Román, C. , Díez-Martín, F. , MIOTTO, G. (2021). Individual Organizational Legitimacy vs Online Organizational Legitimacy. : Springer International Publishing.
Case Study with Teaching Note
ROMAN COY, D. , MIOTTO, G. (2012). Tiritas Hydro. : .
Journal Article, Non-Scholarly
MIOTTO, G. (2010). RSC 2.0, el barómetro de la confianza. Barcelona: Capital Humano.