Nuno Lopes
Researcher
Nuno José Lopes holds a PhD in Marketing from IESE and an MBA from ESADE. He has been teaching Marketing Principles, Marketing Strategy, and Consumer Behaviour since 2017. His investigation focuses on joint decisions. Specifically, Nuno has been studying how two consumers choose together and how it influences their emotions and their decision process. His research was published at the Review of Managerial Science, Information Professional, and presented at the most prestigious marketing conferences around the world. Before joining the academia, Nuno worked several years in sales (Diageo), consulting (Accenture), B2B marketing (Deloitte), and retail (Aldi).
Journal Article, Scholarly
Etayo, C. , LOPES, N. , Nichols, E. (2023). What affects perceived quality? An examination of television fiction series. : Profesional De La información/Information Professional.
Watson-Manheim, M. , Sliard, A. , LOPES, N. (2022). The Influence of Text-Based Technology-Mediated Communication on the Connection Quality of Workplace Relationships: The Mediating Role of Emotional Labor. : Review of Managerial Science.