Martin Vivancos Gimenez
Programme Manager
Martín Vivancos holds a degree in Publicity and Public Relations from Universitat de Girona and a degree in Physical Education from Universitat de Barcelona. He holds a diploma in Strategic and Operational Marketing and in Quality Management from the Universitat Politècnica de Catalunya and has developed part of his professional career as a consultant in these areas. Martin holds a Master in Marketing Management and Master in Leadership and Organizational Coaching from EADA. He combines these two areas of knowledge as a trainer and consultant. He has collaborated with companies sucha as Abertis, Agbar, Akzo, Alcampo, CaixaBank, Caprabo, Cirsa, Henkel Ibérica,Pirelli, Wrigley and Xerox. Martin is currently Director of the Executive Master in Marketing and Commercial Management and the Postgraduate in Marketing-Product Manager at EADA.
Consumer Behaviour;Sport Management; Services
Other (e.g. Graduate in Psychology, Engineering...) | Graduate in Advertising and Public Relations, University of Girona
Other (e.g. Graduate in Psychology, Engineering...) | Graduate in Physical Education (INEFC), University of Barcelona
Other (e.g. Graduate in Psychology, Engineering...) | Master in Business Quality Management, Universitat Politècnica de Catalunya
Other (e.g. Graduate in Psychology, Engineering...) | Master in Marketing Management, EADA
Other (e.g. Graduate in Psychology, Engineering...) | Master in Sport Management, INEFC (Barcelona University)
Associació Catalana de Gestors Esportius Professionals - ACGEP
Professional
Director of communication, Sport Council (Catalan Government) (1993-2001)
Manager of sport centres, Sport Council (Catalan Government) (1990-1993)
Book, Scholarly
VIVANCOS GIMENEZ, M. "Happy management". BARCELONA / SPAIN: PROFIT EDITORIAL.
Book, Non-Scholarly
VIVANCOS GIMENEZ, M. (2018). Persigue tus sueños. : .
Journal Article, Non-Scholarly
VIVANCOS GIMENEZ, M. (2008). "Low Cost" : estilo de vida y modelo de negocio. : Harvard Deusto Marketing & Ventas.
Chapters in Non-Scholarly Book
VIVANCOS GIMENEZ, M. (2007). 50 lecciones de management : libro conmemorativo del 50 aniversario de EADA. Barcelona: GRANICA.
Journal Article, Scholarly
VIVANCOS GIMENEZ, M. (2007). Los consumidores del mañana: valores de consumo de la generación PlayStation. : Harvard-Deusto Márketing & Ventas.
VIVANCOS GIMENEZ, M. (2005). Evolución y variables de gestión en el sector servicios. : MK: Márketing + Ventas.
VIVANCOS GIMENEZ, M. (2005). Shopping: gestionando la experiencia de compra. : Harvard-Deusto Márketing & Ventas.
VIVANCOS GIMENEZ, M. (2004). Márketing estratégico y responsabilidad social corporativa. : Harvard-Deusto: Márketing & Ventas.
Case Study with Teaching Note
VIVANCOS GIMENEZ, M. (2003). La investigación de mercado y su aplicación en el sector turístico. : EADA.