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Together with SKEMA Business School, EADA Business School will launch the new EADA X SKEMA Global BBA in September 2022. The Bachelor in Business Administration offers a joint degree and is designed for candidates who aspire to a professional career in an international context. The EADA X SKEMA Global BBA is the most global BBA on the market, with up to 7 specialisations to customise the programme according to the personal and professional goals of each participant. The specialisations take place at one of SKEMA's international campuses spread over the 5 continents with a duration of 12 to 24 months. This international experience is reinforced with: multicultural classes (with students from more than 120 nationalities and classes 100% in English); the diverse profile of the faculty and professionals in class; the focus on global challenges in the case studies; and the networking with experts from companies from around the world.

The first two years of the programme take place at the EADA Barcelona City Centre Campus. In the third year, participants travel abroad to study their chosen specialisations in one of the following countries: Brazil, China, France, South Africa or the United States. In the fourth year, they choose between returning to the EADA Barcelona Campus to take the ‘Sustainable Innovation’ specialisation or completing one of the 6 remaining specialisations in other countries. Five of the specialisations are carried out in France (Entrepreneurship & Business Administration, Corporate Finance, Marketing, Luxury Brand Management, Sustainable Development & Social Responsibility) and one in the United States (International Business).

Once they finished the BBA programme, participants receive a 'Diplôme d'Etudes Supérieures en Management International des Entreprises' from SKEMA (accredited by the French Ministry of Higher Education and Research) as well as an official diploma from EADA Business School.

According to Patrice Houdayer, Director of Programs, International and Student Life of SKEMA Business School, “This alliance is an opportunity to develop the Skema brand in the European and Latin American continents with the help of EADA.” He continues, “It provides a unique opportunity for the students of the SKEMA Global BBA to study at EADA, in Barcelona, with an innovative ecosystem and a benchmark for entrepreneurs in Europe.” For Jordi Díaz, Dean of EADA, the partnership is the final piece of the puzzle. “As part of its continued development as an institution, EADA enters the field of undergraduate degree programmes, partnering with a world-renowned business school with which we have designed a programme that meets the highest international standards among BBAs.”

Both institutions are internationally accredited by institutions such as the EFMD (European Foundation for Management Development), AACSB (American Assembly of Collegiate Schools of Business) and AMBA (Association of MBAs).

Leadership, innovation and sustainability

The alliance with SKEMA aligns with the three axes on which the EADA learning model is based:

• Leadership: Awakening, growing and empowering leaders capable of generating change, enhancing soft skills (competencies and abilities complementary to their specific professional disciplines) to be prepared for the new challenges of a world in constant change.
• Innovation: Understood not only as the ability to innovate, but also to adapt organisations and teams to new and unexpected circumstances, to be able to generate or assume changes.
• Sustainability: At EADA, we train responsible and sustainable leaders who generate a positive impact on society and respond to the most pressing social and environmental challenges. We are committed to ethics, transparency and equal opportunities.